When we first heard about Project Pink, back in April, it was rumored to be a Windows Mobile-based phone meant to compete directly with Apple’s iPhone. But now there is speculation Pink could either be one handset or possibly two devices–codenamed ‘Turtle’ and ‘Pure,’ according to Engadget. There is a theory that Pink may only be a basic phone design that will be farmed out to manufacturers who can tweak the design and then slap the Microsoft name on the device.
The new Microsoft-branded phones could also be slider handsets inspired by the Sidekick. Microsoft acquired Danger, the maker of the Sidekick, last year and the Danger team that came to Microsoft is leading Project Pink development. Pink software is reportedly based on the yet-to-be-released Windows Mobile 7.
The big question about Pink is whether a slider phone can compete against the touchscreen wonder that is the iPhone. ZDNet’s Mary-Jo Foley says Pink will access the Zune’s online store for purchasing music and video just like the iPhone can, but there’s no word on whether Pink would equal the iPhone’s catalog of third-party applications and games.
Another tidbit from Foley is her assertion that Microsoft will get out of the Zune manufacturing business in the coming years, as the Zune project morphs into a set of software services that manufacturers can install on third-party devices. Considering Microsoft’s focus on software businesses, a change like that would make sense.